Channel Education

Our client was a leading Value Added Distributor. They had agreed to help to develop sales of IT Services with a vendor but realised that the channel community had limited knowledge of the products and had little experience of selling such services. The vendor had a huge amount of sales collateral in the form of presentations, data sheets and web sites but no SCORN compliant eLearning material.

With our colleagues at Growth Engineering, we helped the Distributor to collate over 200 PowerPoint slides and then produce two 20 minute pieces of eLearning following a life in the day of a telephone based sales person and a field based sales person. Throughout the day they were presented with and had to identify opportunities to sell services and use the tools available to accurately quote and close each one

“Ordinarily we would have delivered a quite dry and lengthy webinar to the channel. Demuto and Growth Engineering helped us to make the content fun, engaging and relevant to scenarios that Sales people encounter every day.”

— Distribution Product Manager